We've heard amazing things about the craft brewing scene in Richmond, Virginia and have been eager to learn more after collaborating with Growlers to Go a couple years back. Well, the stars aligned recently when Jonathan Jones of 2001 Films contacted us about making a video in Richmond featuring our growlers, just as we were putting together a campaign with National Center for Missing & Exploited Children, also based in Virginia! Since we can't get to Richmond in person, we're featuring Virginia breweries through the eyes of Jonathan, and the team at NCMEC for the month of June. Be sure to read on to learn about how you can help us help missing kids, and get a 10% discount on your next growler purchase.
Jonathan has been working in the film and television industry for over twenty years, but his true love and passion is helping small companies tell their unique brand stories through video. When he called Nicole, our marketing manager, the two got to work brainstorming ideas through emails and phone calls. With so many possibilities it was hard to narrow it down, but we're really excited about the final concept, which is now a reality: our new video!
A big thanks to Eric Wetzel, owner of Growlers To Go, for letting us shoot at the Boulevard location in Richmond! We also teamed up with Quickness RVA, a local bicycle delivery service who, get this--- will pick up growlers filled with your favorite brew and pedal them right to your door! Richard MacDonald came on board as the director of photography; he's one of the best local aerial photographers, and specializes in capturing stories in fast motion.
The street art mural in the ending is “Feel The Bern”by Mickael Broth. You can see more of his colorful artwork on Instagram. You can also find 2001 Films and PGC on Instagram at @2001Films and @portlandgrowlerco.
We're partnering with Virginia based NCMEC all month (June 2017) to help them help missing kids! Learn how you can help and get a 10% discount here. We'll also be talking to members of the NCMEC team about their favorite local breweries, and catching up with one of the brewers later this month.